Top 20 Inspiring Quotes Of Blue Ocean Strategy Book

Blue Ocean Strategy Summary In Hindi

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Blue Ocean Strategy Book Quotes:

Value innovation requires companies to orient the whole system toward achieving a leap in value for both buyers and themselves.

W. Chan Kim, Blue Ocean Strategy

Imagine a market universe composed of two sorts of oceans: red oceans and blue oceans. Red oceans represent all the industries in existence today. This is the known market space. Blue oceans denote all the industries not in existence today. This is the unknown market space

W. Chan Kim, Blue Ocean Strategy

To tip the cognitive hurdle fast, tipping point leaders such as Bratton zoom in on the act of disproportionate influence: making people see and experience harsh reality firsthand.

W. Chan Kim, Blue Ocean Strategy

Senior managers’ goal here should be to manage their portfolio of businesses to wisely balance between profitable growth and cash flow at a given point in time.

W. Chan Kim, Blue Ocean Strategy

Companies need to go beyond competing. To seize new profit and growth opportunities, they also need to create blue oceans.

W. Chan Kim, Blue Ocean Strategy

While supply is on the rise as global competition intensifies, there is no clear evidence of an increase in demand relative to supply, and statistics even point to declining populations in many developed markets.’

W. Chan Kim, Blue Ocean Strategy

Experiences that don’t involve touching, seeing, or feeling actual results, such as being presented with an abstract sheet of numbers, are shown to be non-impactful and easily forgotten.

W. Chan Kim, Blue Ocean Strategy

The planning process doesn’t produce strategy.

W. Chan Kim, Blue Ocean Strategy

Strategic planning should be more about collective wisdom building than top-down or bottom-up planning.

W. Chan Kim, Blue Ocean Strategy

Value innovation occurs only when companies align innovation with utility, price, and cost positions. If they fail to anchor innovation with value in this way, technology innovators and market pioneers often lay the eggs that other companies hatch.

W. Chan Kim, Blue Ocean Strategy

There is no such thing as a riskless strategy. Strategy will always involve both opportunity and risk, be it a red ocean or a blue ocean initiative.

W. Chan Kim, Blue Ocean Strategy

Effective blue ocean strategy should be about risk minimization and not risk taking.

W. Chan Kim, Blue Ocean Strategy

Simply put, there is no substitute for meeting and listening to dissatisfied customers directly.

W. Chan Kim, Blue Ocean Strategy

The natural strategic orientation of many companies is toward retaining existing customers and seeking further segmentation opportunities.

W. Chan Kim, Blue Ocean Strategy

Salespeople on commission, for example, are seldom sensitive to the costs of the sales they produce.

W. Chan Kim, Blue Ocean Strategy

Challenging an industry’s conventional wisdom about which buyer group to target can lead to the discovery of a new blue ocean. By looking across buyer groups, companies can gain new insights into how to redesign their value curves to focus on a previously overlooked set of buyers.

W. Chan Kim, Blue Ocean Strategy

Competition in an industry tends to converge not only on an accepted notion of the scope of its products and services but also on one of two possible bases of appeal.

W. Chan Kim, Blue Ocean Strategy

As companies compete to embrace customer preferences through finer segmentation, they often risk creating too-small target markets.

W. Chan Kim, Blue Ocean Strategy

Drawing a strategy canvas is never easy. Even identifying the key factors of competition is far from straightforward. As you will see, the final list is usually very different from the first draft.

W. Chan Kim, Blue Ocean Strategy

The strategic price you set for your offering must not only attract buyers in large numbers but also help you to retain them.

W. Chan Kim, Blue Ocean Strategy

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