Top 10 Quotes Of Blue Ocean Shift Book

Blue Ocean Shift Summary In Hindi

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Blue Ocean Shift Book Quotes:

With your blue ocean move chosen, and its market potential confirmed, it’s time to formalize your business model.

W. Chan Kim, Blue Ocean Shift

We call this atomization after Einstein’s reflection that if you deconstruct any challenge into its basic components, or atoms, and focus on solving them one at a time, even the largest challenge shifts from being overwhelming to being intellectually and psychologically solvable.

W. Chan Kim, Blue Ocean Shift

Blue ocean strategy is a theory of market creation.

W. Chan Kim, Blue Ocean Shift

If you can move people by inspiring and building their confidence to own and drive your new strategy, they will be committed to seeing change through and overcoming the organizational constraints you confront.

W. Chan Kim, Blue Ocean Shift

Organizations that open up new value-cost frontiers think differently. That is, they think about different things than those that are focused only on competing in their current markets.

W. Chan Kim, Blue Ocean Shift

Organizational leaders often accept and act on two fundamental assumptions. One is that market boundaries and industry conditions are given. You cannot change them. You have to build your strategy based on them.

W. Chan Kim, Blue Ocean Shift

What we look for determines what we see. When we assume that the only way we can create a new market is by disrupting an old one, opportunities for nondisruptive creation can be easily missed. 

W. Chan Kim, Blue Ocean Shift

What a blue ocean strategist recognizes, and what most of us all too often forget, is that while industry conditions exist, individual firms created them. And just as individual firms created them, individual firms can shape them too.

W. Chan Kim, Blue Ocean Shift

Organizations that pursue differentiation to stand apart from competitors tend to focus on what to offer more of. Those that pursue cost leadership tend to focus on what to offer less of. While both of these are viable strategic options, which a great many organizations currently pursue, both will keep you stuck in the red ocean, operating on your industry’s existing productivity frontier.

W. Chan Kim, Blue Ocean Shift

When you ask existing customers, “How can we make you happier?” their insights tend toward the familiar, such as “Offer me more for less.” But this focus almost always drives you to merely offer better solutions to your industry’s existing problem, keeping you trapped in the red ocean

W. Chan Kim, Blue Ocean Shift

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